Virtual Landline Review 2026: Is It a Good UK Business Phone Service?

Affiliate disclosure: This review contains an affiliate link. If you choose Virtual Landline through a button on this page, I may receive a commission at no additional cost to you. I have aimed to keep the review balanced, accurate and practical.

A mobile phone is enough to start many businesses, but advertising a personal number everywhere can blur the line between work and home. It can also become awkward when a team grows, working hours change or calls need to reach different people.

A virtual landline separates the public business number from the device used to answer it. Customers call a familiar UK number, while the business can receive the call in an app, forward it to another phone or use a VoIP handset.

What is Virtual Landline?

Virtual Landline is a UK cloud-based phone service operated as a trading name of Buzz Networks Limited. It provides virtual local 01 and 02 numbers, national 0330 numbers, 0800 freephone numbers and selected London numbers.

There is no need to install a traditional physical landline. Calls use internet-based VoIP technology or are forwarded to an existing mobile or landline. Eligible existing numbers can also be ported, allowing a business to retain a number that customers already know.

Virtual Landline's key features

• Choice of UK number: select local 01/02, national 0330, London or 0800 options according to availability and plan.
• Call forwarding: divert business calls to an existing UK mobile, landline or suitable team member.
• Mobile and desktop apps: make and receive calls using the business number on supported iOS, Android and Windows devices.
• Number porting: move an eligible existing landline number instead of starting again with a new one.
• Voicemail to email: send voicemail notifications and messages to an email address.
• Time-based routing: define business hours and control where calls go at different times.
• Call whisper: hear a short notification so forwarded business calls can be distinguished from personal calls.
• Welcome messages and IVR: add a branded greeting or menu-based call routing where the selected plan and add-ons allow.
• Call records: look up and download call activity from the account dashboard.
• Multi-user option: Virtual Office plans add agent management, analytics and reporting for growing teams.

How does Virtual Landline work?

The setup begins by choosing an available number and plan. You then decide how calls should reach you: through the mobile or desktop app, by forwarding to another phone, or through a compatible VoIP handset.

Receiving calls in the app

The Starter plan is designed around the mobile app. Calls answered inside the app use your internet connection, so a stable Wi-Fi or mobile-data signal matters. The company notes that weak connectivity can affect call quality.

Forwarding calls to your mobile

Forwarding can feel more familiar because the call arrives through your normal phone service. However, a forwarded call is treated as an outbound call from the virtual number and may use inclusive minutes or paid credit. That detail is easy to overlook when comparing prices.

Making outgoing business calls

Supported plans allow outgoing calls from the app or device while presenting the business number to the recipient. The Basic plan is positioned as a simple inbound-divert service and does not include outbound calling.

Using several devices

Pro Unlimited supports mobile and PC apps that can ring together, with the option to add a compatible VoIP phone. This can be useful for someone who moves between a home office, desktop computer and mobile during the working day.

Who is Virtual Landline likely to suit?

Sole traders and mobile workers

Tradespeople, consultants and service providers can publish a dedicated business number without carrying a second phone or exposing a personal mobile number.

Home-based and remote businesses

A local or national number can follow the user between home, a shared workspace and client locations rather than being tied to one building.

Small businesses building a local presence

Local 01 and 02 numbers can help a business align its telephone presence with the geographic area it serves, while 0330 offers a location-neutral UK identity.

Growing teams

Businesses that need several users, call analytics and agent management can ask about the separate Virtual Office system rather than trying to stretch a single-user plan.

Who may need something different?

A company with a large contact centre, complex CRM integration, regulated call recording, advanced compliance requirements or international offices should compare specialist business communications platforms and confirm every required integration.

Someone with unreliable mobile data or Wi-Fi may not enjoy an app-led setup. A forwarding plan may be more dependable, but its inclusive minutes and excess-call costs need careful comparison.

How much does Virtual Landline cost?

Virtual Landline displayed the following monthly single-user prices when this review was checked. The prices below include VAT:

• Starter — £4.50 per month: app-based service with unlimited inbound calls to the app, £1 welcome credit and pay-as-you-go outbound or forwarded calls.
• Basic — £6.50 per month: a simple no-app mobile or landline divert with unlimited UK landline calls, 1,000 UK mobile minutes and £5 welcome credit; no outbound calling.
• UK Unlimited — £8.75 per month: app or VoIP-phone access, unlimited UK landline calls, 1,000 UK mobile minutes and optional IVR.
• Pro Unlimited — £10.95 per month: mobile and PC apps, time-based routing, voicemail to email, welcome message, call whisper, desk-phone support, unlimited UK landline calls and 1,000 UK mobile minutes.
• 0800 Freephone — £11.95 per month: an 0800 number with 300 terminated minutes and pay-as-you-go usage after the allowance.

Selected 0207 and 0208 London numbers cost more than the standard local-number prices. Virtual Office multi-user systems were advertised from £6.95 per user per month excluding VAT. The website also promoted paying upfront for 12 months for the price of 10.

Out-of-bundle UK calls were listed at 1.8p per minute to standard landlines and 5p per minute to standard mobiles, with separate 0800 rates. Add-ons, premium numbers, devices, international use and number porting can change the total, so check the live checkout and fine print.

Important points to check before choosing Virtual Landline

• How calls will reach you: app delivery and mobile forwarding have different connectivity and charging implications.
• Inclusive minutes: calculate your likely landline, mobile and forwarded-call usage rather than relying on the plan name.
• Number availability: confirm that the local area code or memorable number you want is available at the expected price.
• Porting: verify eligibility, fees, lead time and continuity before cancelling an existing telephone service.
• Internet quality: test app calls on the Wi-Fi and mobile-data connections you will use most often.
• Required features: check voicemail, timeframes, welcome messages, IVR, handset support and any paid add-ons against the exact plan.
• Team growth: compare the multi-user Virtual Office system early if several people need their own access.
• Terms and cancellation: review the current minimum term, notice requirements, usage policies and total VAT-inclusive price.

Final verdict: is Virtual Landline worth considering?

Virtual Landline is a practical option for UK sole traders and small businesses that want a more professional public number without installing a traditional fixed telephone line.

Its strongest points are the choice of UK number types, several ways to receive calls, the ability to keep an existing eligible number and a clear upgrade path from one user to a wider business phone system.

The plan comparison requires attention. The lowest price is app-led, forwarded calls can be chargeable and useful features vary by plan. Decide whether you prefer app calling, straightforward forwarding or multi-device flexibility, then compare the total cost at your realistic monthly usage.

Features, pricing and plan information were checked against Virtual Landline's published website on 17 September 2026. Product details, number availability, prices, allowances, add-ons and terms may change. Review the live offer and final checkout before subscribing.